Before the Appearance
1. Research the Show and Host
✅ Watch Previous Episodes – Understand the show’s format, style, and typical topics.
✅ Know the Host’s Style – Some hosts are casual and humorous, while others are serious and structured.
✅ Identify the Audience – Know who watches the show and tailor your message accordingly.
2. Clarify Expectations with the Producer
✅ Understand the Segment Length – Be aware of how much time you have to speak.
✅ Ask About the Format – Will it be a panel discussion, one-on-one interview, or a demo?
✅ Confirm Key Talking Points – Make sure you and the host are aligned on the focus of the conversation.
✅ Discuss Dress Code – Some shows have specific wardrobe guidelines (e.g., no bright patterns, logos, or green if using a green screen).
3. Prepare Your Talking Points
✅ Keep It Concise – TV time is limited; structure your message in short, impactful soundbites.
✅ Have a Clear Takeaway – What do you want the audience to remember?
✅ Avoid Over-Promotion – Subtly weave in your product/book/business without sounding like an infomercial.
✅ Prepare an Anecdote or Personal Story – Engaging stories make you more relatable.
4. Rehearse for Camera Presence
✅ Practice Speaking Clearly & Slowly – TV can make fast talkers harder to understand.
✅ Avoid Filler Words (“Um,” “Like”) – Be intentional with your speech.
✅ Work on Your Facial Expressions – Maintain a warm and natural expression.
✅ Practice Looking at the Host, Not the Camera – This keeps the conversation more natural.
5. Plan Your Wardrobe
✅ Choose Solid, Neutral Colors – Avoid busy patterns, bright white, or green (if a green screen is used).
✅ Wear Comfortable Clothing – You’ll likely be sitting under hot lights for a while.
✅ Limit Accessories – Avoid jangly jewelry that can interfere with the microphone.
✅ Wear Professional Yet Approachable Attire – Dress appropriately for the tone of the show.
6. Get Familiar with On-Air Etiquette
✅ Understand Hand Gestures – Don’t overuse them; they can be distracting.
✅ Sit Up Straight – Good posture conveys confidence.
✅ Smile Naturally – A friendly demeanor makes you more engaging.
✅ Don’t Interrupt – Let the host guide the conversation.
Day of the Appearance
7. Arrive Early & Be Camera-Ready
✅ Show Up at Least 30-45 Minutes Early – This allows time for mic setup and last-minute adjustments.
✅ Follow Hair & Makeup Guidelines – Many shows provide touch-ups, but arrive looking polished.
✅ Use the Bathroom Before Going On-Air – Avoid last-minute discomfort.
8. Stay Relaxed and Confident
✅ Take Deep Breaths Before You Go On – This calms nerves.
✅ Engage in Light Conversation Backstage – It helps you loosen up.
✅ Trust the Host – They will guide the conversation, so don’t overthink.
9. Follow On-Camera Best Practices
✅ Look at the Host, Not the Camera – It keeps the conversation authentic.
✅ Be Expressive, But Not Over-the-Top – Show enthusiasm naturally.
✅ Listen Actively – Nod occasionally to show engagement.
✅ Stay On-Topic – Don’t ramble or go off on tangents.
10. Handle Unexpected Questions Gracefully
✅ Stay Composed – If you don’t know an answer, pivot to what you do know.
✅ Use a Bridging Statement – Example: “That’s an interesting question! What I can say is…”
✅ Avoid Negative or Controversial Remarks – Keep responses professional.
After the Appearance
11. Thank the Host and Crew
✅ Express Appreciation – A simple “Thank you for having me!” goes a long way.
✅ Acknowledge the Production Team – A kind word to the crew fosters good relationships.
12. Promote Your Appearance
✅ Share Clips on Social Media – Post highlights with a caption summarizing your key message.
✅ Tag the Show and Host – Helps increase visibility and engagement.
✅ Write a Thank-You Post – Publicly thank the show for the opportunity.
13. Follow Up for Future Opportunities
✅ Stay in Touch with Producers – If you did well, they may invite you back.
✅ Ask for the Segment Recording – Useful for your media portfolio.
✅ Leverage the Appearance for Credibility – Add it to your website or media kit.
Bonus Tips for a Standout TV Appearance
🔹 Be Authentic & Have Fun – Viewers connect with genuine energy.
🔹 Keep Your Energy Up – TV tends to flatten expressions, so slightly amplify enthusiasm.
🔹 Practice Bridging Techniques – If asked something off-topic, steer back to your main points.
🔹 Have a Call-to-Action (CTA) – Subtly mention where people can find more about you (e.g., “For more tips, follow me on Instagram at @YourHandle”).
🔹 Leave a Lasting Impression – A confident, engaging guest is more likely to be remembered and re-invited.
Here is a link you can find some of the tools for your amazing experience being on my podcast or someone else’s podcasts.